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ITW@HOME: JULY 2020
POST SHOW ANALYTICS

Who visits ITW@Home? What are their profiles? Which cities or countries do they visit from? What do they think about ITW@Home?

Since ITW@Home is a digital platform, we could do a very high degree of analysis of our visitor database and their behavioural patterns. Plus, thanks to some surveys that we conducted we managed to receive direct feedback too.

TABLE OF CONTENTS

  1. What are the ‘at-a-glance statistics’ of ITW’s last edition?
  2. What is the Profile of ITW’s Audience?
  3. What is the Geographic Profile of ITW’s Audience?
  4. Does ITW attract audiences from countries other than India too? If yes, from where?
  5. Which aspects of Tech, do the audience seek?
  6. How does the audience rate the concept of an ‘Online Only Event’?
  7. What types of Purchase-decision-makers attend ITW?
  8. What are the types of products they repeatedly purchase?
  9. What’s their current strategy for supply-chain-management and vendor development?
  10. Does ITW attract audiences from large enterprise and government organisations too?

Plus, explanation of Audience Job Profile

AT-A-GLANCE STATS OF LAST EDITION
Total Unique Visitors: 7,200- plus
% Visitors Who Returned: 37.40%
Average Visits per e-Booth: 145-plus
% Visitors Outside India: 17.36%
Tech Talks & DIY Sessions: 37
Industry Experts as Speakers: 31
Delegates for Conferences: 1,100- plus
% of Delegates Attending Expo: 81.50%
Exhibitors: 74

*EXPLANATION OF AUDIENCE PROFILES

CREATORS OF TECH

Those who do R&D, design, develop new tech solutions. From junior design engineer to Software Project Manager to the CTO–anyone who’s involved in development is a CREATOR for us.

MANUFACTURERS OF TECH

Those who’re involved in sourcing, production, supply-chain and logistics for manufacturing of tech products. Right from the Purchase Assistant to Chief of Manufacturing Operations–if they’re involved with production–they’re a MANUFACTURER for us.

DEPLOYERS OF TECH

Those who’re involved in deploying products, systems and solutions at the end-customers’ (B2B) end. Be it the in-house team or engineers of a system integrator or VAR–as long as they are responsible for deploying the tech–they’re a DEPLOYER for us.

PROFITEERS OF TECH

Those who invest in Tech for reducing their costs or increasing their revenues. Be it head of sales, marketing, supply-chain, logistics, manufacturing, accounts, facilities, administration–if you’re using tech to improve your PnL (Profit & Loss)–then you’re a PROFITEER for us.

ENTREPRENEURS OF TECH

Those who are in the business of tech, or are wanting to be. They are constantly seeking new business opportunities in the form of joint-ventures, partnerships with channel partners or principals, buying or selling of IP–be it for a startup, MSME or an Enterprise. If you’re always looking to expand your tech business–then you’re an ENTREPRENEUR for us.

AUDIENCE PROFILE: JOB PROFILE

What was the broad profile of the visitors?

Creators of Tech:                                                        49%

Manufacturers of Tech:                                             12%

Deployers of Tech:                                                      16%

Profiteers of Tech:                                                        8%

Entrepreneurs of Tech:                                               10%

Others:                                                                             7%

NOTE: The primary focus of the last edition was on Creators and Entrepreneurs. As the show expands, promotions to other segments will increase–and visitors from the other segments will increase.

AUDIENCE PROFILE: CREATORS OF TECH

What’re the types of Creators who visited ITW@Home?

Electronics Design & R&D:                                      40.2%

IoT Solution Development:                                     38.8%

Software Development:                                           8.7%

Miscellaneous (R&D, Academica, DIYers, etc):   11%

AUDIENCE PROFILE: MANUFACTURERS OF TECH

What’re the type of Manufacturers who visited ITW@Home?

Involved in Electronics Manufacturing:                61%

Involved in purchase & supply-chain mgmt:       23%

Involved in both:                                                      11%

Miscellaneous:                                                         5%

AUDIENCE PROFILE: DEPLOYERS OF TECH

Head IT/Tech Department:                                   41%

Sr Manager/Engineers:                                          28%

Jr Engineers/Technicians:                                     22%

Miscellaneous:                                                         9%

AUDIENCE PROFILE: PROFITEERS OF TECH

Production & Manufacturing:                                 41%

Logistics & Supply-chain:                                        25%

Retail (Online & Offline):                                          18%

Sales & Marketing:                                                     9%

Facilities & Administration:                                      6%

Finance & Accounts:                                                 1%

AUDIENCE PROFILE: ENTREPRENEURS OF TECH

Interested in New Partnerships:                              72%

Interested in Inventory Clearance Sale:                  46%

Interested in Used Equipment:                                 27%

Interested in Outsourced Manufacturing:              17%

Interested in Outsourced R&D:                                29%

GEOGRAPHICS DEMOGRAPHICS

International Vs India

Global:                           17.36%

India:                              82.64%

Global Audience Distribution

South East Asia:           31%

South Asia:                    12%

Rest of Asia:                  4%

North America:            22%

South America:             1%

Africa & Middle East:  15%

Europe:                          15%

India’s State-wise distribution

Andhra Pradesh                 3.33%

Arunachal Pradesh            0.02%

Assam                                 0.27%

Bihar                                    0.37%

Chandigarh                         0.30%

Chhattisgarh                       0.32%

Dadra and Nagar Haveli    0.10%

Daman and Diu                   0.08%

Delhi                                     13.07%

Goa                                        0.23%

Gujarat                                  5.67%

Haryana                                2.01%

Himachal Pradesh               0.12%

Jammu & Kashmir               0.15%

Jharkhand                              0.28%

Karnataka                              23.57%

Kerala                                      3.16%

Madhya Pradesh                   1.11%

Maharashtra                          20.32%

Manipur                                  0.10%

Meghalaya                              0.05%

Mizoram                                 0.02%

Nagaland                               0.03%

Odisha                                    0.80%

Puducherry                            0.22%

Punjab                                     0.91%

Rajasthan                               1.60%

Tamil Nadu                           11.57%

Telangana                             5.24%

Tripura                                  0.02%

Uttar Pradesh                      2.76%

Uttarakhand                         0.42%

West Bengal                        1.80%

VISITORS’ SURVEY

Which topic is closest to your heart?

  • Electronics
  • IoT
  • Software Development
  • IT Infrastructure
  • Management
  • Business Management &
  • Strategy
  • Others

Did you visit any of the earlier editions of India Technology Week @Home?

How do you like the concept of an Online Only Event?

  • It’s really an interesting option
  • It’s decent but a long way to go
  • It’s no where near the real thing

SURVEY: PURCHASE MANAGERS

What describes your ROLE the best?

  • I make the decisions related to purchase
  • I collect all info and then me and my boss takes purchase-related decisions
  • I am part of the team that takes purchase decisions 
    collectivity
  • I influence the decisions– guide the boss or team taking
    purchase decisions
  • Others

Since how long have you been in a Purchase-related role?

  • Less than 2 years
  • 2 years to 5 years
  • 5 years to 10 years
  • More than 10 years

Which of these products or services do you regularly purchase?

Are you facing a challenge in sourcing under current conditions?

Are you looking for new suppliers in such a condition?

Do you actively look for new vendors?

How would you rate ITW@Home as a platform to help you connect with

AUDIENCE PROFILE: LIST OF ENTERPRISE FIRMS

CO-LOCATED EVENTS

India Electronics Week

IOTshow.in

smartBHARAT

THE COMBINED EXPO

B2B Tech Expo

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